The Cost of Slow
Every second your website takes to load costs you potential customers. Studies show that a 1-second delay in page load time can result in a 7% reduction in conversions.
What Affects Speed
Several factors contribute to slow websites:
Large Images
Unoptimized images are often the biggest culprit. A single uncompressed image can add megabytes to your page weight.
Too Much JavaScript
Heavy frameworks and unnecessary scripts slow down rendering and increase load times.
Poor Hosting
Budget hosting often means shared resources and slow response times.
No Caching
Without proper caching, your server does the same work over and over again.
How to Improve
Here’s what you can do:
- Optimize images - Use modern formats like WebP and proper compression
- Minimize code - Remove unused CSS and JavaScript
- Enable caching - Browser and server-side caching make repeat visits faster
- Choose good hosting - Invest in quality hosting appropriate to your traffic
- Use a CDN - Serve assets from locations closer to your users
Measuring Speed
Use these tools to understand your current performance:
- Google PageSpeed Insights
- WebPageTest
- GTmetrix
The Bottom Line
Speed isn’t just about user experience. It affects your search rankings, your conversion rates, and your bottom line. Investing in performance pays dividends.
Need help speeding up your website? Get in touch.